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Subject KU Medicine Receives “National Consumer Driven Brand Award 2020”
Selection News Date 2020-02-20 Read 1133

 

KU Medicine Receives “National

 

Consumer Driven Brand Award 2020”

 

 

 

 

Korea University Medicine (Executive Vice President for Medical

 

Affairs and President & CEO of University Medical Affairs Kim

 

Young-hoon) had the honor of receiving the “National Consumer

 

Driven Brand Award 2020” for four consecutive years in the

 

category of general hospital.

 

 

Organized by the DONG-A ILBO and sponsored by the Ministry

 

of Trade, Industry and Energy, the Ministry of Agriculture,

 

Food and Rural Affairs, and Korea Brand Management Association,

 

the award recognizes brands that improve customer satisfaction with

 

a consumer-centric perspective and achieve continuous value

 

innovation. A total of 37 brands were selected this year.

 

 

The selection committee was composed of various experts from

 

academia, the government and public institutions, consumer groups,

 

and business groups. Companies’ vision and brand strategy, brand

 

awareness, brand’s originality, and competitiveness were thoroughly

 

evaluated with assessment indicators and the final awardees were

 

selected.

 

 

“From its beginnings as the first medical training institution for women

 

in the country in 1928, KU Medicine has been doing its best to

 

contribute to society and serve humanity for more than 90 years,” said

 

Kim Young-hoon, Executive Vice President for Medical Affairs. “We

 

will continue our efforts to become a world-class medical institution by

 

investing in the establishment of infrastructure for precision medicine

 

and by promoting “Education to Save the Nation”, Korea’s spirit and

 

philanthropy.

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