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Subject KU Medicine Receives “National Consumer Driven Brand Award 2020”
Selection News Date 2020-02-20 Read 1133


KU Medicine Receives “National


Consumer Driven Brand Award 2020”





Korea University Medicine (Executive Vice President for Medical


Affairs and President & CEO of University Medical Affairs Kim


Young-hoon) had the honor of receiving the “National Consumer


Driven Brand Award 2020” for four consecutive years in the


category of general hospital.



Organized by the DONG-A ILBO and sponsored by the Ministry


of Trade, Industry and Energy, the Ministry of Agriculture,


Food and Rural Affairs, and Korea Brand Management Association,


the award recognizes brands that improve customer satisfaction with


a consumer-centric perspective and achieve continuous value


innovation. A total of 37 brands were selected this year.



The selection committee was composed of various experts from


academia, the government and public institutions, consumer groups,


and business groups. Companies’ vision and brand strategy, brand


awareness, brand’s originality, and competitiveness were thoroughly


evaluated with assessment indicators and the final awardees were





“From its beginnings as the first medical training institution for women


in the country in 1928, KU Medicine has been doing its best to


contribute to society and serve humanity for more than 90 years,” said


Kim Young-hoon, Executive Vice President for Medical Affairs. “We


will continue our efforts to become a world-class medical institution by


investing in the establishment of infrastructure for precision medicine


and by promoting “Education to Save the Nation”, Korea’s spirit and



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